Sister Media – Advertiser Press Kit
Women’s Business and Survival Magazine
About Sister Media
Sister Media is a dynamic digital magazine that bridges the gap between women’s business
challenges and everyday survival strategies. We serve modern women who juggle professional
ambitions with real-world challenges, delivering content that is authentic, relatable, and refreshingly
honest.
Our Mission
To provide women with practical business insights while addressing the full spectrum of challenges
they face – from workplace harassment and bullying to balancing multiple jobs, raising families, and
managing everyday obstacles. We believe in authentic storytelling that resonates with real
experiences.
Editorial Philosophy
- Authentic & Real: We skip the corporate jargon and speak in plain language
- Humorous but Practical: We find light in tough situations while offering actionable solutions
- Comprehensive Coverage: Business advice that acknowledges life doesn’t stop at 5 PM
- Diverse Voices: Features experiences from women across various industries and life stage
Target Audience Demographics
- Primary Audience: Working Women (Ages 25-55)
- Professional Status: Entrepreneurs, small business owners, corporate professionals, freelancers
- Life Stage: Juggling career advancement with personal responsibilities
- Income Level: Middle to upper-middle class ($40K-$150K annually)
- Education: College-educated, professional development focused
- Location: Urban and suburban areas nationwide
Psychographics
- Values: Authenticity, work-life integration, financial independence
- Challenges: Workplace dynamics, time management, financial planning, career growth
- Media Consumption: Digital-first, mobile-friendly, social media active
- Shopping Behavior: Research-driven, value quality and practicality, influence others’
purchasing decisions
Content Categories & Editorial Calendar
Core Content Pillars
1. Business & Career (40% of content)
- Leadership & Management: Navigation strategies for workplace challenges
- Entrepreneurship: Starting and scaling businesses while managing life
- Financial Planning: Wealth building, investment strategies, retirement planning
- Professional Development: Skills advancement, networking, industry insights
2. Workplace Survival (25% of content)
- Conflict Resolution: Non-confrontational management techniques
- Workplace Culture: Harassment, bullying, and toxic environment navigation
- Career Transitions: Job changes, industry pivots, returning to work
- Networking & Mentorship: Building professional relationships
3. Life Integration (25% of content)
- Time Management: Balancing multiple responsibilities
- Health & Wellness: Maintaining physical and mental health during busy periods
- Family & Relationships: Managing personal relationships while career-focused
- Home Management: Practical tips for busy professionals
4. Inspiration & Community (10% of content)
- Success Stories: Real women sharing their journeys
- Expert Interviews: Industry leaders and thought leaders
- Community Spotlights: Highlighting reader achievements
- Trend Analysis: Future of work, emerging opportunities
Advertising Opportunities
Digital Advertising Packages
Premium Sponsorship Package ($4,500/month)
- Homepage banner placement (728×90)
- Newsletter header sponsorship (4 issues)
- Social media post series (8 posts)
- Dedicated article feature with brand integration
- Email signature placement
Standard Display Package ($2,800/month)
- Sidebar banner ads (300×250) on 5 high-traffic pages
- Newsletter mid-content placement (2 issues)
- Social media mentions (4 posts)
- Directory listing in business resources section
Content Marketing Package ($3,200/month)
- Sponsored article (800-1200 words)
- Newsletter feature story
- Social media content series
- Expert interview opportunity
- SEO-optimized content with backlinks
Email Newsletter Sponsorship ($1,800/issue)
- Dedicated email blast to full subscriber list
- Custom message from sponsor
- Click-tracking and performance analytics
- Follow-up campaign options
Custom Partnership Opportunities
Webinar Sponsorships: Co-hosted educational sessions
Event Partnerships: Virtual and in-person networking events
Product Reviews: Authentic product testing and reviews
Expert Positioning: Thought leadership content series
Community Building: Sponsored user-generated content campaigns
Brand Safety & Editorial Standards
Content Guidelines
Professional Standards: All content maintains workplace appropriateness
Fact-Checked: Information verified through reliable sources
Advertiser-Friendly: Content aligns with professional brand values
Diverse Representation: Inclusive content that reflects our audience diversity
Prohibited Content
- Discriminatory or offensive material
- Inappropriate workplace behavior endorsement
- Unsubstantiated business advice
- Content conflicting with advertiser brand values
Why Advertise with Sister Media?
1. Engaged Professional Audience
Our readers are decision-makers in their professional and personal lives, with significant purchasing
power and influence within their networks.
2. Authentic Brand Integration
We specialize in creating sponsored content that feels natural and valuable to our audience,
resulting in higher engagement and brand recall.
3. Multi-Platform Reach
Your message reaches our audience across website, email, social media, and community
touchpoints for maximum exposure.
4. Measurable Results
Comprehensive analytics and reporting help you track ROI and optimize campaigns for better
performance.
5. Trusted Editorial Voice
Our reputation for authentic, helpful content extends trust to advertiser partnerships, enhancing
brand credibility.
Media Kit & Additional Resources
Available Materials
- High-resolution logos and brand assets
- Editorial calendar (quarterly planning)
- Audience demographic research reports
- Previous campaign case studies
- Sample sponsored content examples
- Social media brand guidelines
Technical Specifications
- Website Banner Ads: 728×90, 300×250, 320×50 (mobile)
- Newsletter Graphics: 600px width maximum
- Social Media: Platform-specific sizing provided
- File Formats: JPG, PNG, GIF, HTML5
- File Size Limits: Web-optimized, under 200KB
Contact Information
Advertising Sales Team
- Primary Contact: Maria Miccoli, Advertising Director
- Email: maria@sistermedia.com
- Phone: https://themiccoligroup.com/appointment
- Response Time: Within 24 hours
Editorial Partnerships
- Contact: Editorial Team partners
- Email: maria@sistermedia.com
- Specialties: Content collaboration, expert interviews, thought leadership
Media Inquiries
- Contact: Press Relations
- Email: maria@sistermedia.com
- Contact Form:
- Resources: Press releases, founder interviews, industry insights
Ready to connect with professional women who mean business?
Sister Media offers the unique combination of business acumen and real-world practicality that
resonates with today’s working women. Our audience trusts us to provide valuable insights that
help them succeed – and that trust extends to the brands we partner with.
Contact our advertising team today to discuss how Sister Media can help amplify your brand
message to an engaged, influential audience of professional women.
Sister Media – Where Business Meets Real Life
Published: September 2025
For the most current rates and availability, please contact our advertising team
